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Why it’s important and how to do it

The Corporate Health Promotion Program Vision

A Corporate Health Promotion Program vision statement is a concise statement that summarizes the purpose and goals of your company’s commitment to beginning a Corporate Health Promotion Program. Taking the time to clarify and describe your company’s Corporate Health Promotion Program vision can provide a focus and a consistent direction for your Strategies for years to come. The vision statement reminds leaders and employees of the link between employee health and the company’s ability to achieve its overall mission.

Answer the following questions and you’ll have the components needed to build a simple and effective Corporate Health Promotion Program vision for your company’s culture of health:

• What do you want your Corporate Health Promotion Program to accomplish?

• How do you plan to accomplish it?

• How does this Corporate Health Promotion Program mission support or further the company’s mission?

A sample Corporate Health Promotion Program vision statement might be . . .

To have employees who perform at their best and who enable XYZ Corporation to be an industry leader in printing quality and customer service (company’s mission), XYZ Corporation is committed to providing opportunities for healthy behaviors during the workday (how) in order to encourage employees not to smoke, to be active, and to eat healthfully (what).

The Corporate Health Promotion Program Brand

In the same way that your company’s name and brand image provide visibility for your business, your Strategies toward beginning a Corporate Health Promotion Program will benefit from being easily recognizable to employees:

• A consistently used Corporate Health Promotion Program brand on all communications conveys to employees that the commitment to a culture of health is here to stay.

• A Corporate Health Promotion Program brand institutionalizes the culture and makes it more likely to withstand changes in staff and budget.

Do what you can to engage employees in beginning the identity (brand) for your company’s Corporate Health Promotion Program. Not only are they more likely to accept the name, it’s also a great way to announce to employees the company’s Corporate Health Promotion Program commitment. Here are two possible approaches to involving employees:

Option 1: Have a Corporate Health Promotion Program contest

1. Announce the Corporate Health Promotion Program contest guidelines and deadline.

2. Have the Health and Wellness Committee review the ideas submitted, and choose a name.

If, for example, your corporation, Premier Building and Design, is in the commercial construction business, you might receive the following Corporate Health Promotion Program ideas from employees:

• Cornerstone: Feeling well is what it’s all about

• Premier Elements: Building healthier employees

• Custom Build: Building health builds wealth

• Building Health: Designing better employee health

After reviewing the entries, your Health and Wellness Committee determines that it likes the name “Premier Elements” and the subtitle “Building health builds wealth”. Your committee awards the “name the Corporate Health Promotion Program contest” prize to the two employees, those who submitted the pieces of the name that represent the final product.

Premier Elements: Building health builds wealth

3. Choose a Corporate Health Promotion Program logo to go with the name.

The Corporate Health Promotion Program logo is an important piece of the branding

• Review any ideas submitted for Corporate Health Promotion Program logos.

• If you’re fortunate to have a graphic design professional at your corporation, enlist her or his help with developing the Corporate Health Promotion Program logo!

• As an alternative, choose a piece of clip-art that fits with the Corporate Health Promotion Program name you’ve selected. For example, the corporation referenced above might look for a symbol that conveys building, health and wealth.

Option 2: Health and Wellness Committee determines the name and brand

1. Have your Health and Wellness Committee brainstorm Corporate Health Promotion Program names.

• To get ideas flowing, ask members to write down all health-related words and words associated with your company or industry.

• Try clustering words together as in the construction corporation example above.

2. Once your Health and Wellness Committee has narrowed down the possibilities to about three ideas, have committee members vote to select a name for your culture of health.

3. Choose a Corporate Health Promotion Program logo to go with the winning name.

4. Announce the company’s Corporate Health Promotion Program and the corresponding Corporate Health Promotion Program name. Explain that employees on the advisory committee chose the name.