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A business plan is a roadmap for success. Use the guidelines below to develop a realistic business plan and budget for your Corporate Health Promotion Programs.

What is a business plan?

• A plan for success

• A document that convincingly demonstrates that your Corporate Health Promotion Program will help the organization to achieve its goals.

Questions to ask when developing a Corporate Health Promotion Program business plan

• Why do you need to do the Corporate Health Promotion Program?

• What are you going to do?

• Where are you going to do it?

• Who is the target audience?

• How are you going to do it?

• Who is going to implement the Corporate Health Promotion Program?

• How much will the Corporate Health Promotion Program cost Senior Management?

• What is Senior Management going to get out of the Corporate Health Promotion Program? Why should Senior Management invest in the Corporate Health Promotion Program?

Corporate Health Promotion Program business Plan Components

• Title and duration of the Corporate Health Promotion Program

• Points of contact

• Background information (description of need; bibliography/literature review; how the Corporate Health Promotion Program will help achieve the organization’s goals)

• Corporate Health Promotion Program description

• Goals and objectives

• Implementation site

• Target population

• Work plan

• Partnerships and collaborations

• Timelines and milestones

• Budget and resource requirements (dollars and people)

Gaining the support of leadership

• Clearly link the Corporate Health Promotion Program goals and objectives to the organization’s strategic plan.

• Focus on the desired outcomes.

• Use the right language for the right audience. For example, Senior Management is interested in decreased clinic visits, increased provider productivity, management of the health of the population. However, Senior Management is interested in increased readiness, decreased lost duty/training time, and decreased disability and FECA claims.

A well thought-out Corporate Health Promotion Program business plan will help you gain leadership support, help you get and keep resources needed to implement the Corporate Health Promotion Program, and keep the Corporate Health Promotion Program on track towards meaningful outcomes.