Corporate Health Promotion Programs – Employee Engagement Strategies

Corporate Health Promotion Programs without employee engagement are useless to a business. How do you get employees to enroll in Corporate Health Promotion Programs – and stay engaged in the programs?

The materials for these programs discuss the benefits to employees and organizations. Corporate Health Promotion Program statistics show that there are tangible benefits to a business for offering such programs. Corporate Health Promotion Programs actually do save lives by getting workers to take their health seriously, increase productivity, decrease absenteeism and more.

However, St. Louis, Missouri-based Maritz Inc., the world’s largest incentive business, has applied their own invigorating twist to health management by offering gift rewards to employees who participate in Corporate Health Promotion Programs. The wellness incentive reward program is Maritz’s own Exclusively Yours® plan. Health management participants earn points, which can be then redeemed for merchandise, electronics, restaurant vouchers and travel, much like a frequent-flier program.

Enrollment incentive rewards in Corporate Health Promotion Programs?

Undoubtably corporations that don’t work in the incentive rewards industry will be tempted to cry foul about using such a rich carrot to incentivize health program enrollments. Not every business can throw that kind of money at health management resources – and not every business has the built-in savings as a business that specializes in offering incentive reward programs.

For certain rich incentive rewards like Maritz’s will break through the glaze that appears over many employees’ eyes when they’re encouraged to do something new, different or challenging. For many employees uncomfortable with health management and exercise, “new, different and challenging” would apply to Corporate Health Promotion Programs. So where does that leave organizations who are unwilling or unable to offer incentive rewards for health management program enrollment?

Successful Corporate Health Promotion Programs motivate employees – before and after signup

Corporate Health Promotion Program administrators should keep the long-term view in mind when trying to get employees to take that critical first step. Even the best incentive rewards can fail in the face of faltering organization, badly-designed Corporate Health Promotion Programs and wavering support. Make sure to run good Wellness surveys before you build your Corporate Health Promotion Programs so employee input and needs are being met by your Corporate Health Promotion Programs. The goal is positive outcomes, not high enrollment numbers.

Corporate Health Promotion Programs cannot survive managerial apathy. If executive and managerial participation is widespread and heartfelt, employees will follow their leadership. The potential rewards and Wellness benefits are clearly worth reaping, for both your business and your co-workers.